Consider that if all persons are created equal and subject to equal rights, then how is it with their enterprises when it comes to gaining adequate, fair, and just, consideration from the government ? Is it that such consideration is not really due to "we the people", who include so many sole owners, family run businesses, small mom and pop shops providing goods and services as their means of livelihood, in support of themselves, their families and their communities ? Rather consideration is only due to massively huge corporations, who get massive amounts of government money ? What is there under the power of the constitution and under the laws of the nation, to provide for all of those others who are not so very big, but are small to medium sized, businesses, including in particular the large part of the retail sector that is so gravely endangered ? When massively huge, well established, corporate entities are being so favored by government, there has to be something, in terms of fairness and social justice, for the lesser and even more severely injured and terrified victims of the economic crisis that government failed to give any advance warning of, and failed to take any effective proactive action to ease or avoid. Surely the constitution and laws of the United Sates of America, and of any other affected nation, require equality of consideration for every economic victim whether sole proprietor or megacorporation. In fact that endangered sole proprietor, or that family run mom and pop shop, is the very bastion of "we the people" and it must be the constitution that provides some relief for their unfairly imposed struggles in this time of growing crisis, endangering everything they have invested in, worked hard towards, and thus far achieved. Surely they must come first in the eyes of their government. US GOVERNMENT NEEDS TO BAILOUT RETAIL SECTOR Keep in mind that retail needs an urgent bailout. They are not as big as GM, Ford and Chrysler. Most are far from being large corporations. Many are one person enterprises, or mom and pop shops, with family helping keep the business going. They do not have the resources of GM, Chrysler, Ford, to go to Washington to petition government for help, but they need help even more than GM, Ford, or Chrysler. Late autumn and early winter sales statistics, (and that includes actual profit margins after costs are deducted from sales not simply panic sell off of severely discounted or very low margin items to create volume of sales without profits), are what keep the retail sector alive during the dismal after Boxing Day mid to late winter traditional slump. Total dollars of sales are not a reliable or meaningful statistic. You can sell billions of dollars in goods, but lose your shirt in the process, if margins are nonexistent on the bottom line. Bottom line visibility is not one of the immediate economic indicator that it should be. Consumer spend, in total dollars, is what politicians tend to measure the economy on. That is, in this crisis, very misleading. Unfortunately the bottom line numbers do not tend to get published into public view, in the month that they occur. Often they are severely delayed and usually fairly obscure numbers. Without solid revenues in November and December, coming into January means total disaster, with no hope for many to meet their fiscal obligations to get through the traditional slump. Those stuck with excess inventory, and having to sell off at below cost, simply to reduce debt, are in even worse shape to weather through the latter part of January and most of February and March. This is even more true of the mom and pop shop, the small entrepreneur, the independent business, or loosely affiliated franchisee or owner in a group of independent merchants. Many a franchise, though providing services to franchisees (that they must pay for regardless of their current revenue situation), is largely an independent entity relying on its own sales revenue for its survival, quite apart from the brand name on the chain as a whole. Unfortunately a franchise is often more constrained as to business practices, and while this works well enough in good or average times, when tough times hit, the franchise can find itself hog tied to practices that are expensive and inadequate in terms of the changed situation. In many parts of the country the winter slump also means the highest costs for heating, which adds to the cost of keeping retail doors open. There are fixed costs for energy, rent or lease payments for premises and sometimes equipment, inventory carrying costs, and necessary maintenance. Even cutting costs to the bare bones, leaves significant bills to pay, and the typical "mom and pop" enterprise is at best a courageous effort, but in tough times it becomes an unjust form of struggle. Nevertheless many are dependent for their incomes on exactly that. One of the increasing dangers of the rise of the electronic mall, and internet shopping, has been the destructive impact upon society of a desocialized, depersonalized mode of commerce. In the past the social element, personalized connection with the long time owners, who were more friends than simply proprietors of a business, was at the core of North American life. The electronic mall has eroded that vital institution, and continues to cause immense, perhaps irreparable damage to society. In some significant instances personalized, social, shopping was one of the main forms of social connection, for many people. Without that society itself becomes increasingly dysfunctional and unable to replace that element within society with any suitable and effective alternative. The economic downturn further threatens that same institution, along with the effect of large high pressure, high volume, discounters and superstores, where shopping sometimes offers some fiscal advantage, but is otherwise far from being a pleasant experience, socially and psychologically. Those megastores cannot meet the same needs. Not to mention that they exist on relatively small margins supported only by their more massive buying power. Nevertheless, the megastores cannot replace the institution of "mom and pop" enterprises, of family run businesses, where social and personal connection were at the core of commercial transactions. Without government intervention we can anticipate near total destruction of that vital social element, which has been a valued and valuable social institution at the core of North American life.When even the megastores are in a condition of economic adversity, unable to make margins sufficient to keep open the doors, mom and pop rarely stand any chance at all. The family business, and thus the American dream of "free enterprise" and entrepreneurship is threatened with becoming as dead as the dodo, an extinct species, and merely a historical artifact with no more practical relevance to the changing economic scene. Can society afford that loss ? I would say no, it cannot. The sociological and psychological impact of that loss would be too devastating, and the long term political damage would be irreparable. No one will forgive a government that bails out large corporations while mom and pop shops across the nation perish, and forever close their doors. The government that does that will invoke a curse second to none in all of economic history. Government will have to step in to help the retail sector survive this one. Right now there is no other way. Robert Morpheal Anyone may copy, reproduce, and distribute this article in any way, by any means, anywhere, and in fact is encouraged to do so.